Women's Football Endorsements/Sponsorships
Sponsorships are one of the best ways for a brand to get their name out there. While it comes at a major cost at times, it can benefit both the company and player. Sports Pro Media states that women's sports endorsements have increased 20% from year-to-year. More brands are trying to incorporate female athletes to have more inclusivity and show that their company is more diverse. In 2021, 381 sponsorships were reports incurring a revenue of $136.96 million according to InFront Sport. While these are large numbers, female sports comprise around 4% of sports sponsorships as of 2020. The most recent women's World Cup sponsorships total is estimated to be around $300 million in comparison to the $1.7 billion created for the men's World Cup in Qatar. The main global sponsors of UEFA Women's Football commercial program are Adidas, EA Sports, Euronics, Heineken, PlayStation, Visa, and Amazon just joined.
One of the most famous women's football players, Alex Morgan, has multiple sponsorships with various brands. Some of these include Coca-Cola, Google, Chipotle, Michelob Ultra, AT&T, among others. Morgan is said to be the most endorsed female athletes as of 2021. Forbes estimates that Alex Morgan made around $5.7 million in 2022 - $5 million from endorsements and $700,000 from soccer. It is predicted that she makes around $600,000 from Instagram posts alone.
It's interesting to see how much money is involved in women soccer sponsorships. I was not aware that some of the largest brands in the world have women soccer players under contract. I also think that these larger brands signing women soccer players is great for the game. Having players sign deals and play that "influencer" role on social media is a great way to get the younger generation involved with women's soccer.
ReplyDeleteIts great to see women's endorsements and women's sport as a whole increasing in popularity . I believe that come the turn of the 2030's that we will see mega-stars in women's sport such as Caitlyn Clarke, Alex Morgan and others.
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